December 2017 – Customer Services POC

A Unique Selling Proposition

Posted on December 23, 2017 by blogger

Every product or service should offer a unique selling proposition (simply referred to as USP) to its potential customers. Whats a USP?

The USP is an acronym for Unique Selling Proposition or Unique Sales Proposition. Every business, product and service needs to have a USP.

The unique selling proposition is best described as the main thing separating you from everyone else who does what you do. It tells why your widget or service is a must-have. Its so important many marketers consider it to be the #1 detail in successful advertising copy.

To begin thinking about a USP you should imagine youre answering (as clearly, directly and simply as possible) a few questions for a potential buyer. Write these out on paper and your USP will be embedded somewhere in the contents.

Why should I buy from you and only you?

What can you offer me that competitors can’t or wont offer me? (Could be a company or product guarantee, specialization or special service, number of years as an expert, better price, etc.)

Tell me why I should read your sales message what does it tell me that I wont find in other sales messages?

How will I personally profit (or benefit) from doing business for you (whats in it for me… what do I stand to gain or what pain will you remove for me)?

Whats the single biggest benefit of your product or service?

Is there one thing unique or different about your product or service? Is there a unique combination of benefits you can create for me as your customers? (If not, how might you be able to make yourself unique?)

Now… pick out the most important elements of your uniqueness (or how you want to position yourself as being unique). List these in clear and simple language.

Okay. Thinking cap still on? Good.

Try to boil this down to a single statement. (And definitely no more than 2 sentences at most).

1) Make it benefit-oriented (tell your client whats in it for her or him). 2) Be specific (avoid generalities). 3) Use simple language. 4) Be direct and to the point (be concise). 5) Make your unique selling proposition “unique” (tell her why she needs to buy from you and no one else… if your USP can be adopted by anyone else then you dont have a USP yet).

“This food processor is the best?” is not a USP.

But…

“This food processor breaks down hard nuts and vegetables 16% faster than any other, and I promise you its motor will NEVER burn out or you can send it back for a free replacement. … is a USP.

The car-rental agency of choice. is an empty slogan.

But…

The only car rental agency in Florida open 24/7 with luxury models at discount prices … is a unique selling proposition.

Heres a unique selling proposition marketing expert John Carlton says could be used for a hamburger business in competition against McDonalds…

Best-grade hamburger grilled by owner-chef when you order, delivered hot and ready-to-eat within 2 minutes… or you eat for free!

Icloudcenter cares the vendor solution without fail

Posted on December 11, 2017 by blogger

The IcloudCenter is an international authenticable specialist IT solutions and Serving Company, that combined with core technical expertise of a global business perspective. The company’s key offerings include migration, product development, porting, re-engineering and e-commerce absolute solutions. The present days even a petty vendor needs his business through the online only that brings him enough money to survive his life and his employees otherwise it is hard for any vendor to get enough business and earn enough money. If not the vendor should have indirect export customers. That means a customer staying in overseas would be buying his product or availing his service indirectly through his channels. But the profit out of the indirect business may not be good as direct business.

To do the direct business with the overseas customer a vendor needs a website and the complete business solution to do the business. The IcloudCenter’s state-of-art technology centre is fully equipped with the latest day technology aids and in the advanced stages. Any company should have to find to grow their business skill rich engineering from different industries verticals. The same time the service should have to follow the international culture and not the local country culture as the business reaching globally. In that case all the resources for the businesses are available only with a few companies. Out of the few companies the Iclodcenter is doing remarkable service to the companies.

If any company needs such service to reach their business globally that company should have to consider some facts before availing the service. In that case, Iclodcenter has a proven track record to show to the companies about their achievements in developing a normal business to the international standard. A company which needs to avail the service to promote their business to the international level that company should have to be very serious about the business philosophy of the service providers. The business philosophy is just only about the customer service department of the service providers.

In that case, the companies are quite happy with the customer support of the Iclodcenter and they are repeating their order for the service. The service could be offered to the vendor by any company but the durable of the service is very important. The service availing company should not feel at any point of view that they have chosen a wrong company. In case, if any problem with the service and there is no support from the service provider means the service availed company will be in trouble. These points are taken care of the Iclodcenter and the customers of the above company never regret for availing the service from the above company.

Normally service provider for these area will support their customer in the beginning and after some time, they will not complete the project and the money would be not be paid back and the service provider will offer it for the other service the Iclodecenter customers never faced such critical position after availing the service from the above company.

How To Pacify Irate Customers

Posted on December 6, 2017 by blogger

In addition to loyal customers, theres one kind that youll definitely meet along the way irate clients.

We know for a fact that you cannot please each and everyone who happens to be in your store or who availed of your service. So to be able to provide great customer service amidst the anger and outburst, here are some suggestions to defuse the heat, address the issue, and maintain loyalty among your clients:

“The Customer is Always Right.”

Its not that the client is always right in any situation; its more of you assuming that your clients have the right to become angry. And that right would be expressed in situations like when the product or service did not meet their expectations.

For example, if youre a postcard printing company and your result came out different from what is expected by your client, it is only right for him or her to be angry especially if this is not the first time that it happened.

Whatever the cause, you will definitely encounter an irate customer one time or another. The most appropriate response during situations like these is to not be angry yourself; instead, evaluate the complaint first and assume that the client has the right to be furious. When you finally understand what caused the problem, then thats the time you address the issue at hand.

Listen Before You React.

Listen to what your client have to say before you react to the anger. Do not, in any circumstance, fight emotion with another emotion.

Remember to listen to help you identify the problem. Hear the words as well as the emotion involved during the irate speech. Even if its a technical problem, you still have to acknowledge the distress and concern that beset your client.

And please, do not react with your own sentiment. Its nothing personal. You just have to be attentive and give significance to the emotion that your client is feeling at that time.

Patience is a virtue.

Learning to be patient and knowing how to listen attentively would help you mollify the client fast. The more you vie for your clients anger, the more time it would take before you could even resolve the problem.

Your clients emotion comes in waves. The first wave would definitely be anger, sorrow, and distress so its worthwhile for you to just go with it and listen. Do not interrupt. And wait for the next wave which is ebbing emotion. This is the time to take the opportunity to reassure your client that youll do everything in your power to provide a solution to the issue.

The bottom line is to be patient and wait for your clients ire to decline, and then you give reassurances. It may seem at first that your irate client does not care about you or whatever you have to say. Nevertheless, he or she needs your advice and reassurance thats why the client approached you. So be sure to address the issue at hand and not the emotion. This way, you client will more than likely be grateful that you were able to provide a solution despite his or her anger.