October 2019 – Customer Services POC

Customers always appreciate businesses that go out of their way to make their customers feel special. If possible send them a card on their birthday or anniversary. Or send them a holiday card along with a special discount or sample. Customers love freebies and chances are they will leave your customers wanting more of your wonderful products. An added bonus to keeping in touch with your customers is that it keeps your business fresh in their minds. Taking extra steps in customer service will make your customer feel special.

If you deal with customers face to face always remember to dress professionally, greet them with a firm hand shake and most importantly SMILE! There is nothing more comforting than a warm friendly smile. When speaking with customers on the telephone make sure you are using a friendly, pleasant tone in your voice. Even if your only communication is through emails you can still come across as being friendly by the choice of words that you use such as a kind greeting or wishing them a wonderful day.

Always be easily accessible to your customers. There is nothing more frustrating than having a problem with an order only to reach a voicemail or receive an auto responder instead of an actual email from you. Make sure your customers can reach you right away should they need to contact you. Make it a habit to check and reply to your emails several times a day. And if you must use voicemail for your telephone be sure to check messages regularly and return phone calls promptly. Its also a good idea to post your contact information where your customers can easily find it. Knowing that you are easy to reach and when they should expect a reply is always comforting to customers.

In this day and age, where everything is automated, and you cannot speak to an actual customer service person on the phone unless you endure half an hour of easy listening tunes and a never ending series of press this and press that recordings, its a welcome relief for customers when they come across a business that puts customer service as their number one priority. When you go above and beyond to treat your customers the way they would like to be treated you will be rewarded with a very satisfied customer for life.

Jonathan Winchester of Shopper Anonymous (www.shopperanonymous.co.uk), a mystery shopping organisation, conducted research in the UK, Australia and New Zealand that showed how name badges improve customer satisfaction. Based on 116,000 measured shopping experiences, results show that the overall rating for the customer service experience in organisations where the staff wore name badges is 12% higher than those companies where the staff didnt wear any name badges. Name badges are clearly an important and also create a customers first impression of the organisation.

Benefits of Name Badges

Name badges are not just for advertising your brand or customer service; they also promote confidence and trust in your employees or students. Here are some advantages of wearing a name badge:

Corporate name badges
oIdentification
-Easily identify the employees name, rank or designation especially if its a large organisation
-Ensure safety and security in the office premises
-Promote the sense of identity and belongingness in the organisation
-Easily address, interact or converse with other employees from other departments
-Add a professional impression in customers eyes
-Build confidence, respect and pride in employees
-Establish trust within the organisation and from the customers
-Save regular visitors from embarrassment if they forget a persons name
-Help distinguish staff from customers in businesses that dont wear uniforms
-Improve employee-to-employee working relationship by putting a name to the face, instead of addressing employees by the department they belong to
oBrand Promotion
-Serve as a promotional or advertising tool
-Help popularise the brand and company image to the public
-Can create a long lasting impression in the customers mindset
-Make a statement of what the brand is
-Professionally present the entire organisation or brand to the client
-Create an impression of providing a personal service because youre on a first-name basis
-Create trust in the customers eyes because you are presenting a sense of accountability for your actions

School name badges
oIdentification
-Build pride in the institution the student belongs to
-Carry out the schools philosophy and ideals
-Ensure security and safety of children in the school premises
-Create discipline and team spirit
oRecognition
-For academic and athletic achievements
-To acknowledge leadership qualities and responsibilities

Name badges have become an important part in an organisations identity. But to make the name badge effective, you should create a design thats not only impressive but also reflective of your organisations identity and ethos. Ideally, name badges should be smart, direct, appealing, readable and recognisable. When customising a name badge, you may include a persons name, the institutions name, logo, tag line, and colour. But you also have to consider its limited space; avoid too much content that it becomes incomprehensible. Make it short, informative and targeted. For its layout, avoid shiny surfaces or indecipherable font types that make them very difficult to read.

You can trust Smart Edge Badges to help you create the image you want to project to the public. They design impressive layouts that promote your organisations identity and culture.

Month: October 2019

Customer Service Comes First!

Create Your Identity, Promote Your Brand with Smart Name Badges