A Unique Selling Proposition

Posted on by blogger

Every product or service should offer a unique selling proposition (simply referred to as USP) to its potential customers. Whats a USP?

The USP is an acronym for Unique Selling Proposition or Unique Sales Proposition. Every business, product and service needs to have a USP.

The unique selling proposition is best described as the main thing separating you from everyone else who does what you do. It tells why your widget or service is a must-have. Its so important many marketers consider it to be the #1 detail in successful advertising copy.

To begin thinking about a USP you should imagine youre answering (as clearly, directly and simply as possible) a few questions for a potential buyer. Write these out on paper and your USP will be embedded somewhere in the contents.

Why should I buy from you and only you?

What can you offer me that competitors can’t or wont offer me? (Could be a company or product guarantee, specialization or special service, number of years as an expert, better price, etc.)

Tell me why I should read your sales message what does it tell me that I wont find in other sales messages?

How will I personally profit (or benefit) from doing business for you (whats in it for me… what do I stand to gain or what pain will you remove for me)?

Whats the single biggest benefit of your product or service?

Is there one thing unique or different about your product or service? Is there a unique combination of benefits you can create for me as your customers? (If not, how might you be able to make yourself unique?)

Now… pick out the most important elements of your uniqueness (or how you want to position yourself as being unique). List these in clear and simple language.

Okay. Thinking cap still on? Good.

Try to boil this down to a single statement. (And definitely no more than 2 sentences at most).

1) Make it benefit-oriented (tell your client whats in it for her or him). 2) Be specific (avoid generalities). 3) Use simple language. 4) Be direct and to the point (be concise). 5) Make your unique selling proposition “unique” (tell her why she needs to buy from you and no one else… if your USP can be adopted by anyone else then you dont have a USP yet).

“This food processor is the best?” is not a USP.

But…

“This food processor breaks down hard nuts and vegetables 16% faster than any other, and I promise you its motor will NEVER burn out or you can send it back for a free replacement. … is a USP.

The car-rental agency of choice. is an empty slogan.

But…

The only car rental agency in Florida open 24/7 with luxury models at discount prices … is a unique selling proposition.

Heres a unique selling proposition marketing expert John Carlton says could be used for a hamburger business in competition against McDonalds…

Best-grade hamburger grilled by owner-chef when you order, delivered hot and ready-to-eat within 2 minutes… or you eat for free!

Icloudcenter cares the vendor solution without fail

Posted on by blogger

The IcloudCenter is an international authenticable specialist IT solutions and Serving Company, that combined with core technical expertise of a global business perspective. The company’s key offerings include migration, product development, porting, re-engineering and e-commerce absolute solutions. The present days even a petty vendor needs his business through the online only that brings him enough money to survive his life and his employees otherwise it is hard for any vendor to get enough business and earn enough money. If not the vendor should have indirect export customers. That means a customer staying in overseas would be buying his product or availing his service indirectly through his channels. But the profit out of the indirect business may not be good as direct business.

To do the direct business with the overseas customer a vendor needs a website and the complete business solution to do the business. The IcloudCenter’s state-of-art technology centre is fully equipped with the latest day technology aids and in the advanced stages. Any company should have to find to grow their business skill rich engineering from different industries verticals. The same time the service should have to follow the international culture and not the local country culture as the business reaching globally. In that case all the resources for the businesses are available only with a few companies. Out of the few companies the Iclodcenter is doing remarkable service to the companies.

If any company needs such service to reach their business globally that company should have to consider some facts before availing the service. In that case, Iclodcenter has a proven track record to show to the companies about their achievements in developing a normal business to the international standard. A company which needs to avail the service to promote their business to the international level that company should have to be very serious about the business philosophy of the service providers. The business philosophy is just only about the customer service department of the service providers.

In that case, the companies are quite happy with the customer support of the Iclodcenter and they are repeating their order for the service. The service could be offered to the vendor by any company but the durable of the service is very important. The service availing company should not feel at any point of view that they have chosen a wrong company. In case, if any problem with the service and there is no support from the service provider means the service availed company will be in trouble. These points are taken care of the Iclodcenter and the customers of the above company never regret for availing the service from the above company.

Normally service provider for these area will support their customer in the beginning and after some time, they will not complete the project and the money would be not be paid back and the service provider will offer it for the other service the Iclodecenter customers never faced such critical position after availing the service from the above company.

How To Pacify Irate Customers

Posted on by blogger

In addition to loyal customers, theres one kind that youll definitely meet along the way irate clients.

We know for a fact that you cannot please each and everyone who happens to be in your store or who availed of your service. So to be able to provide great customer service amidst the anger and outburst, here are some suggestions to defuse the heat, address the issue, and maintain loyalty among your clients:

“The Customer is Always Right.”

Its not that the client is always right in any situation; its more of you assuming that your clients have the right to become angry. And that right would be expressed in situations like when the product or service did not meet their expectations.

For example, if youre a postcard printing company and your result came out different from what is expected by your client, it is only right for him or her to be angry especially if this is not the first time that it happened.

Whatever the cause, you will definitely encounter an irate customer one time or another. The most appropriate response during situations like these is to not be angry yourself; instead, evaluate the complaint first and assume that the client has the right to be furious. When you finally understand what caused the problem, then thats the time you address the issue at hand.

Listen Before You React.

Listen to what your client have to say before you react to the anger. Do not, in any circumstance, fight emotion with another emotion.

Remember to listen to help you identify the problem. Hear the words as well as the emotion involved during the irate speech. Even if its a technical problem, you still have to acknowledge the distress and concern that beset your client.

And please, do not react with your own sentiment. Its nothing personal. You just have to be attentive and give significance to the emotion that your client is feeling at that time.

Patience is a virtue.

Learning to be patient and knowing how to listen attentively would help you mollify the client fast. The more you vie for your clients anger, the more time it would take before you could even resolve the problem.

Your clients emotion comes in waves. The first wave would definitely be anger, sorrow, and distress so its worthwhile for you to just go with it and listen. Do not interrupt. And wait for the next wave which is ebbing emotion. This is the time to take the opportunity to reassure your client that youll do everything in your power to provide a solution to the issue.

The bottom line is to be patient and wait for your clients ire to decline, and then you give reassurances. It may seem at first that your irate client does not care about you or whatever you have to say. Nevertheless, he or she needs your advice and reassurance thats why the client approached you. So be sure to address the issue at hand and not the emotion. This way, you client will more than likely be grateful that you were able to provide a solution despite his or her anger.

Customer Service – Implementing Customer Service Excellence

Posted on by blogger

Customer Service Excellence is what it takes to bring Customers back to our Company and it is excellent Customer Service that will make them want to buy more of our products or services. Implementing Service Excellence involves the whole organisation, from Managers to front-line Teams. This article teases out some of the key areas of focus in implementing top of the class Customer Service for our Customers.
Customer Service Excellence is not just about our Customer Service people or our Sales staff, though these front line employees are critical. It involves creating a culture and a leadership structure that will empower, nurture and motivate all our people to deliver that want to stay Customer Experience.
Customers are the judges of any organisation, and they vote with their money, or their feet. They judge the Company based on their cumulative experiences of the product, the service and the people. For example, they may evaluate the quality of the product, or its value for money. But they will also notice the car park and the ease of access, or the cleanliness of your display area. They will certainly notice the responsiveness of your staff, their courtesy and helpfulness. They will even judge your Company on the way your staff talk to each other, and relate to your Manager. It all counts!

Leadership Leads the Way
Everyone in an organisation takes their lead from the top. The Leadership are role models; they model the attitudes, values and behaviours that their staff will adopt. If the Leadership walks the talk, praises and recognises going the extra mile for the Customer, the Customer Service Teams will feel more positive and confident in doing the same. If the Leadership demonstrate irritation or annoyance about Customers, or worse still, treats them as irrelevant to the Company, this will be reflected in the front line Teams.
What Management measure is also vital. What gets measured gets done also still stands, and Leadership needs to be measuring the right things. Think of the shop attendant who does not make eye contact, finishes stacking shelves before serving, or puts the money down on the counter instead of in to your hand. The Manager of that shop attendant is almost certainly measuring efficiency and might say he or she was being more efficient, handling more Customers in a much quicker way.
The Manager ought to be recognising that this attendant is efficiently and effectively sending Customers to the opposition!

Effective Leadership Processes and Measures
An effective Leadership will have processes to discuss, monitor and measure Best Practice with Customers. They will have project Teams seeking to find that extra 10%, that extra positive experience for their Customers. They will use tools, like mapping the Customers Journey through the Company, to generate ideas at each contact point always seeking the opportunity to make life easier or more pleasant for the Customer. Quality and process improvement is top of their agenda, and they give quick recognition to employees who demonstrate valuable improvements.

Customer Service Training Small Investment with Big Pay-off
Companies often assume that investment in Customer Service Skills Training is a waste of money! It is unfortunate that these Companies do not ask their former Customers for their view! Everyone can give examples of bad Customer experiences that would amaze the Company Leadership. Effective delivery of Customer Service Excellence will keep Customers, and generate profits and Training plays a key part in achieving this.
Customer Service Excellence is about processes, knowledge and behaviours. Good Customer Service Training should address each of these 3 elements, whether this is internal or external training.
Above all, training adjusts the priorities and aligns the focus of all personnel, whether Customer Service, Sales, Administration or Managers. It helps all to have a pinpoint clear focus on what they want to achieve with each Customer. They align to their shared purpose of keeping Customers coming back, and they learn the importance of their role in ensuring Company success.
Focus drives attitude and behaviours throughout the Organisation. Managers will be much more aware of desired attitudes and behaviours, and therefore will be much more likely to praise them. The Customer Care Teams will heighten their awareness to core skills and techniques with their Customers, as well as positive actions that will deliver Customer Service Excellence. Interest, support and encouragement from management will motivate them to want to perform well with their Customers. Everyone in the organisation will be singing off the same page.

Continuous Improvement and Best Practice
Customer Service Excellence is about managing, meeting and exceeding expectations. Customer Expectations are constantly changing, the bar is forever being raised. This means that Teams at all levels in the Company must respond to this by continuously seeking to identify opportunities to exceed.
Teamwork sessions held quarterly to brainstorm and generate improvement ideas are essential to achieving excellence. The Customer Care Teams themselves should be encouraged and empowered to continuously seek out Best Practice, to review and improve.

Achieving Customer Service Excellence is a continuous process that should be energetically pursued by all in the Organisation.

Skye Bank Customer Alert – Beware Of Hackers

Posted on by blogger

One of the features of online/Mobile banking is SMS banking services which are operated using both push and pull messages. Push messages are those that the bank chooses to send out to a customer’s mobile phone without the customer initiating a request for the information. For example push messages could be either Mobile marketing messages or messages alerting an event which happens in the customer’s bank account, such as a withdrawal of funds from the ATM or a payment using the customer’s credit card, etc.

Pull messages are those that are initiated by the customer, using a mobile phone, for obtaining information or performing a transaction in the bank account. Examples of pull messages for information include an account balance enquiry, or requests for current information like currency exchange rates and deposit interest rates, as published and updated by the bank.

The bank’s customer is empowered with the capability to select the list of activities (or alerts) that he/she needs to be informed. This functionality to choose activities can be done either by integrating to the internet banking channel or through the bank’s customer service call centre.
It is however sad to note that fraudsters and internet hackers have capitalized on this laudable innovation to rip people off their money. So it is important that as a bank account holder or intending holder you should be aware of this trend and choose the right bank to bank with where your money will be properly secured through adequate online security tips.

Skye bank as a customer friendly bank knows about the activities of these fraudstars and has developed security measures to protect its customers finances. If you are a Skye bank account holder, you might receive emails that seem to emanate from the bank.The mail might even carry the names of Skye bank top Management staff or Director. Some of them may require you to send in information on your Bank details, Pin codes and even your personal information as contained in the bank’s database of you. They might also claim to have access to large sums of ($)US dollars for you domiciled with the bank. Please note that these are scam mails and you should be very careful to avoid being a victim to fraudsters.

As part of its commitment to online security, Skye bank has developed some security tips for all its customers to recognize when they receive emails or letters from potential fraudsters.

Please note that Skye Bank would never ask you to disclose your account number or Pin code on the internet. Also Skye Bank would never ask you to disclose personal information on the internet.

You should also note that Skye Bank site would always carry a security certificate which would be visible on access to the bank’s site and be sure that the site you are on is a genuine Skye Bank site.

In addition Customers should not open attachments or follow Web links in unsolicited emails from unknown parties or from parties with whom you do not normally communicate, or that appear to be known but are suspicious or otherwise unusual.

The official Skye Bank web address is www.skyebankng.com. If you are still in doubt, please get in touch with your nearest branch or call us on (000 234 1) 8531655, 8948103, 07028390633-5

Copyright © 2026 Customer Services POC . All rights reserved. |